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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
News
Industry updates
Marketing strategies
Regulation and compliance
Tools, software and services
Features
Thought leadership
Reviews
Guides
Index
Write for Us
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Simon Kvist
Simon Kvist is the Founder and CEO of Adnami, a leading provider of attention-driven marketing solutions dedicated to helping advertising agencies and publishers achieve high impact, scalable campaigns that drive real results.
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Thought leadership
Why attention metrics are critical for B2B marketers
For years, digital marketing has relied on metrics like click-through rates (CTR) and viewability to measure ad performance.
Simon Kvist
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November 27, 2024
Must read
Features
June 4, 2025
How to convert anonymous website traffic into B2B leads
By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features
June 3, 2025
The overlooked power of micro-personalisation in ABM campaigns
This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
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