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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
News
Industry updates
Marketing strategies
Regulation and compliance
Tools, software and services
Features
Thought leadership
Reviews
Guides
Index
Write for Us
Subscribe
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Simon Kvist
Simon Kvist is the Founder and CEO of Adnami, a leading provider of attention-driven marketing solutions dedicated to helping advertising agencies and publishers achieve high impact, scalable campaigns that drive real results.
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Thought leadership
Why attention metrics are critical for B2B marketers
For years, digital marketing has relied on metrics like click-through rates (CTR) and viewability to measure ad performance.
Simon Kvist
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November 27, 2024
Must read
Features
August 6, 2025
7 ways to stand out on a crowded trade show floor
If you’re going to invest in an event presence, your brand needs to cut through.
Features
August 5, 2025
Why trade shows still matter in a digital-first world
Why spend tens of thousands on booth builds, branded swag, and staff flights when digital platforms promise scale, precision, and measurability?
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