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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
News
Industry updates
Marketing strategies
Regulation and compliance
Tools, software and services
Features
Thought leadership
Reviews
Guides
Index
Write for Us
Subscribe
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Simon Kvist
Simon Kvist is the Founder and CEO of Adnami, a leading provider of attention-driven marketing solutions dedicated to helping advertising agencies and publishers achieve high impact, scalable campaigns that drive real results.
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Thought leadership
Why attention metrics are critical for B2B marketers
For years, digital marketing has relied on metrics like click-through rates (CTR) and viewability to measure ad performance.
Simon Kvist
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November 27, 2024
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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