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Sam Martin-Ross

Sam is UK Managing Director of digital marketing agency, Eskimoz, specialising in delivering data-driven campaigns for scale-up businesses. He is passionate about working closely with B2B businesses to help them grow, and loves to see the impact of his work on a company’s growth.
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Thought leadership

Multilingual considerations in paid advertising

There’s more to multilingual paid marketing than simply translating your existing ads into a different language.
Sam Martin-Ross -
Thought leadership

Key considerations when building a multilingual search strategy

Multilingual digital marketing has become essential for brands with ambitions to create a global presence.
Sam Martin-Ross -
Thought leadership

Is B2B personalisation over-hyped?

In 2019, 'personalisation' was dubbed the marketing word of the year. But is this really the case?
Sam Martin-Ross -
Thought leadership

Building a successful B2B brand

Unlock the power of B2B branding. Dive into its significance and impact on marketing success.
Sam Martin-Ross -
Thought leadership

Paid social strategies that will build your B2B audience

Maximise lead generation and conversions with proven B2B paid social strategies. Learn the essentials in this comprehensive guide.
Sam Martin-Ross -

Must read

Features

7 underrated lead generation tactics that still deliver in 2025

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.
Case studies

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.
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