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Robin Campbell-Burt

With over 20 years of experience in PR & marketing, I have a huge depth of knowledge in campaign strategy, reputation management, and brand building for my clients. I now bring this experience to the fore, leading a team of 20 at Code Red Comms, a specialist cybersecurity PR and marketing agency. We work with some of the biggest companies in our sector, as well as upcoming innovators entering the space, to make sure that they are visible and credible to key decision-makers.
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The marketer’s guide to ethical AI

AI has made a profound and tangible impact - but also brought in some ethical questions.

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What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
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