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Richard Lane

https://durhamlane.com/
Richard Lane, CCO and co-founder of durhamlane, is a seasoned Sales 2.0 practitioner and consultant with over 16 years of experience in solution selling, global sales, and sales leadership, specializing in accelerating revenue generation. He developed the 'Selling at a Higher Level' methodology, aiding numerous global businesses in boosting their sales. Lane possesses expertise in omnichannel marketing and performance culture, having collaborated with notable brands like Siemens Healthineers, ABB, and Nasdaq. A regular speaker and podcast co-host, he is dedicated to developing sales professionals and also serves as an Associate Lecturer at Anglia Ruskin University.
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Thought leadership

How to create a B2B sales funnel beyond prospecting

Master the B2B sales funnel with expert Richard Lane. Navigate its complexities and implement strategies for sustainable growth and customer alignment.
Richard Lane -
Thought leadership

How to go about building a career in B2B sales

A career in sales carries a misplaced stigma: that it requires being overly aggressive or sacrificing everything to hit targets.
Richard Lane -
Thought leadership

Outsourcing done right: How to build dynamic partnerships for powerful outcomes

Outsourcing is an integral feature in sales and marketing. But does it follow an old-fashioned set of expectations?
Richard Lane -
Thought leadership

Building trust in B2B relationships: The key ingredients of transparency and reliability

In the world of B2B relationships, trust is the cornerstone of success - here's how to foster it.
Richard Lane -

Must read

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How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
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The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
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