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Nathan Selby

Nathan started his career in non-profit higher education, before moving through both in-house and agencies across a range of industries, before starting at Active Profile as the Head of Campaigns in 2020. Nathan’s vast experience takes his knowledge across a range of sectors including higher education, local Government, recruitment, automotive, financial services, and tech (channel and SaaS). Working in mostly B2B environments, his career spans from small family businesses to big global agencies. Recently, Nathan took on the role of Client Portfolio Director. With over 13 years of experience in marketing, Nathan’s specialism centers on marketing execution, strategy, data, and insights. He is passionate about leveraging data and marketing to help clients reach their ultimate business goals, whether that be increasing brand awareness or driving higher sales.
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Overcoming data overwhelm in pursuit of growth 

Nathan Selby explores the data overwhelm, and how to overcome it.

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Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...
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