B2B Marketer Header

Misia Tramp

Misia leads Metia Group’s Research and Insight division. Misia has led the insight team for six years and is one of the principal architects of the agency’s proprietary Content Resonance System™ and has extensive experience in helping some of world’s leading brands, from HBO to Google, define and shape highly effective audience segmentation and market positioning.
- Advertisement -spot_imgspot_img

How behavioural science can help create lasting customer relationships

Brands are striving to forge authentic, meaningful, and human connections - and behavioural science can help.

Must read

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
- Advertisement -spot_imgspot_img