B2B Marketer Header

Misia Tramp

Misia leads Metia Group’s Research and Insight division. Misia has led the insight team for six years and is one of the principal architects of the agency’s proprietary Content Resonance System™ and has extensive experience in helping some of world’s leading brands, from HBO to Google, define and shape highly effective audience segmentation and market positioning.
- Advertisement -spot_imgspot_img

How behavioural science can help create lasting customer relationships

Brands are striving to forge authentic, meaningful, and human connections - and behavioural science can help.

Must read

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
- Advertisement -spot_imgspot_img