Michael Wells

Michael leads TMW Business, the B2B specialist offering within integrated creative agency TMW. He has been the agency lead for many B2C and B2B clients over the past 15 years. From global tech brands including Fujitsu and Cisco to government departments including Department for Business and Trade, UK Export and Finance and The Pensions Regulator.

- Advertisement -

Thought leadership

Harnessing data and emotion for human-centred B2B marketing strategies

I'm not meant to say that, but B2B decisions are just as emotionally driven as B2C ones.

Michael Wells - February 21, 2025

Must read

FeaturesAugust 13, 2025

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...

FeaturesAugust 12, 2025

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.

- Advertisement -

Sales, marketing & business skills courses and training
Find your perfect course

Whether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.