Michael Wells

Michael leads TMW Business, the B2B specialist offering within integrated creative agency TMW. He has been the agency lead for many B2C and B2B clients over the past 15 years. From global tech brands including Fujitsu and Cisco to government departments including Department for Business and Trade, UK Export and Finance and The Pensions Regulator.

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Thought leadership

Harnessing data and emotion for human-centred B2B marketing strategies

I'm not meant to say that, but B2B decisions are just as emotionally driven as B2C ones.

Michael Wells - February 21, 2025

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