Michael Wells

Michael leads TMW Business, the B2B specialist offering within integrated creative agency TMW. He has been the agency lead for many B2C and B2B clients over the past 15 years. From global tech brands including Fujitsu and Cisco to government departments including Department for Business and Trade, UK Export and Finance and The Pensions Regulator.

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Thought leadership

Harnessing data and emotion for human-centred B2B marketing strategies

I'm not meant to say that, but B2B decisions are just as emotionally driven as B2C ones.

Michael Wells - February 21, 2025

Must read

Case studiesApril 11, 2025

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.

FeaturesApril 9, 2025

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.

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