B2B Marketer Header

Michael Wells

Michael leads TMW Business, the B2B specialist offering within integrated creative agency TMW. He has been the agency lead for many B2C and B2B clients over the past 15 years. From global tech brands including Fujitsu and Cisco to government departments including Department for Business and Trade, UK Export and Finance and The Pensions Regulator.
- Advertisement -spot_imgspot_img

Harnessing data and emotion for human-centred B2B marketing strategies

I'm not meant to say that, but B2B decisions are just as emotionally driven as B2C ones.

Must read

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
- Advertisement -spot_imgspot_img