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Matthew Nixon

As Head of Analytics at Incubeta UK, Matthew Nixon is an expert in web and app analytics, optimization, tag management, and business intelligence. He also has extensive experience in project and analytics product management. Matt's product-specific expertise includes Google Analytics, Adobe Analytics, Google Tag Manager, Looker Studio, and Tableau.
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Data readiness: Key data considerations for brands

It seems like every day we’re repeating the same tired phrase – times are changing. But this time they actually are.

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