Matthew Nixon

As Head of Analytics at Incubeta UK, Matthew Nixon is an expert in web and app analytics, optimization, tag management, and business intelligence. He also has extensive experience in project and analytics product management. Matt's product-specific expertise includes Google Analytics, Adobe Analytics, Google Tag Manager, Looker Studio, and Tableau.

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Features

Data readiness: Key data considerations for brands

It seems like every day we’re repeating the same tired phrase – times are changing. But this time they actually are.

Matthew Nixon - November 4, 2024

Must read

FeaturesJuly 3, 2025

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

FeaturesJuly 2, 2025

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...

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