Matthew Nixon

As Head of Analytics at Incubeta UK, Matthew Nixon is an expert in web and app analytics, optimization, tag management, and business intelligence. He also has extensive experience in project and analytics product management. Matt's product-specific expertise includes Google Analytics, Adobe Analytics, Google Tag Manager, Looker Studio, and Tableau.

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Features

Data readiness: Key data considerations for brands

It seems like every day we’re repeating the same tired phrase – times are changing. But this time they actually are.

Matthew Nixon - November 4, 2024

Must read

FeaturesJune 11, 2025

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

FeaturesJune 10, 2025

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense

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