Josh Tilley

http://www.initialscx.co.uk

Brand strategist with cross-sector experience (FS to FMCG, automotive to alcohol and beyond), from global brands to start-ups, and comfortable working on everything from established market leaders to brands in need of a little TLC.

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Thought leadership

The power of creativity in B2B

Discover the transformative power of creativity in B2B marketing and how it's shaping the future of brand strategy.

Josh Tilley - November 8, 2023

Must read

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Best copywriting & messaging tools for B2B Marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...

FeaturesApril 16, 2025

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.

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