Josh Tilley

http://www.initialscx.co.uk

Brand strategist with cross-sector experience (FS to FMCG, automotive to alcohol and beyond), from global brands to start-ups, and comfortable working on everything from established market leaders to brands in need of a little TLC.

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Thought leadership

The power of creativity in B2B

Discover the transformative power of creativity in B2B marketing and how it's shaping the future of brand strategy.

Josh Tilley - November 8, 2023

Must read

FeaturesJuly 30, 2025

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...

FeaturesJuly 29, 2025

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

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