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Gemma Cooper

Gemma is Senior PR & Marketing Executive at Conscious Communications, a PR agency based in Cambridge which works with organisations and businesses that do good. With four years’ experience in the PR industry, Gemma loves supporting clients from a wide range of sectors to reach their goals with outstanding media relations, copywriting and email marketing.
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The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?

Must read

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...
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