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Gemma Cooper

Gemma is Senior PR & Marketing Executive at Conscious Communications, a PR agency based in Cambridge which works with organisations and businesses that do good. With four years’ experience in the PR industry, Gemma loves supporting clients from a wide range of sectors to reach their goals with outstanding media relations, copywriting and email marketing.
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Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
Gemma Cooper -
Thought leadership

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
Gemma Cooper -

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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