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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketing news

Oktopost acquires Milk Video to elevate B2B video marketing capabilities

The acquisition reinforces Oktopost's commitment to helping B2B marketing leaders create more impactful content and drive real business impact through more engaging content strategies.
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Case studies

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.
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B2B marketing news

FactSet and VSA Partners take top honours at 2025 ANA B2 Awards

The winners were announced at the Masters of B2B Marketing Conference in Naples, Florida.
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B2B marketing news

Economic uncertainty ‘tops list’ of B2B pipeline challenges

B2B marketers are navigating mounting pressures in 2025, with economic uncertainty cited as the biggest challenge to pipeline growth this year, according to new research from Pipeline360.
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B2B marketing news

Trust and customer recommendations ‘top priorities’ for B2B brand growth

B2B marketers aiming to build brand equity should focus on trust, customer recommendations and consistent brand presence, according to new research from LinkedIn. The platform’s...
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B2B marketing news

Mailchimp introduces new tools to enhance customer insights

Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.
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B2B marketing news

HCLSoftware launches AI-powered Unica+ platform

The launch marks a significant evolution in the Unica suite, bringing advanced AI capabilities to the forefront of B2B marketing technology.
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B2B marketing news

Galaxi celebrates fourth anniversary following rapid B2B expansion

Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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