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The Editor

http://theb2bmarketer.pro/
The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Industry updates

Havas Expands B2B Portfolio with Acquisition of Ledger Bennett

Global marketing and communications giant Havas acquires UK-based B2B marketing agency Ledger Bennett.
The Editor -
Industry updates

AI Researcher Andrej Karpathy Departs OpenAI to Pursue Personal Projects

Andrej Karpathy, a founding member of OpenAI, announced his departure the company.
The Editor -
Marketing strategies

AI Influencers Dominate Earnings, Surpassing Human Counterparts in the Digital Realm

In Influencer Marketing, a silent revolution is underway as AI influencers stealthily outearn their human counterparts.
The Editor -
Tools, software and services

Visa Expands Digital Wallet Capabilities in B2B Payments through Visa Commercial Pay

Visa unveils enhancements to its B2B payment solutions with extended digital wallet capabilities.
The Editor -
B2B marketing news

Unlock Leadership Excellence: Unmasking Leaders Workshop 2024

Gavin Bryce, a distinguished author and leadership specialist, unveils the Unmasking Leaders Workshop 2024.
The Editor -
Marketing strategies

UK SMEs Face Marketing Maturity Gap: Only 46% Have A Documented Business Plan

A new survey reveals a striking gap in business and marketing planning among UK businesses in 2024.
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Regulation and compliance

Financial Sector Alert: Digital Operational Resilience Act (DORA) Mandates Immediate Action

The financial sector faces a critical juncture as the Digital Operational Resilience Act (DORA) comes into effect.
The Editor -
Regulation and compliance

LinkedIn Adapts to EU Digital Markets Act: Changes in Store for EEA and Switzerland Members

LinkedIn is gearing up for changes to its services in response to the European Union Digital Markets Act.
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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