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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
News
Industry updates
Marketing strategies
Regulation and compliance
Tools, software and services
Features
Thought leadership
Reviews
Guides
Index
Write for Us
Subscribe
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The Editor
http://theb2bmarketer.pro/
The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Industry updates
Havas Expands B2B Portfolio with Acquisition of Ledger Bennett
Global marketing and communications giant Havas acquires UK-based B2B marketing agency Ledger Bennett.
The Editor
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February 19, 2024
Industry updates
AI Researcher Andrej Karpathy Departs OpenAI to Pursue Personal Projects
Andrej Karpathy, a founding member of OpenAI, announced his departure the company.
The Editor
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February 16, 2024
Marketing strategies
AI Influencers Dominate Earnings, Surpassing Human Counterparts in the Digital Realm
In Influencer Marketing, a silent revolution is underway as AI influencers stealthily outearn their human counterparts.
The Editor
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February 15, 2024
Tools, software and services
Visa Expands Digital Wallet Capabilities in B2B Payments through Visa Commercial Pay
Visa unveils enhancements to its B2B payment solutions with extended digital wallet capabilities.
The Editor
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February 15, 2024
B2B marketing news
Unlock Leadership Excellence: Unmasking Leaders Workshop 2024
Gavin Bryce, a distinguished author and leadership specialist, unveils the Unmasking Leaders Workshop 2024.
The Editor
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February 14, 2024
Marketing strategies
UK SMEs Face Marketing Maturity Gap: Only 46% Have A Documented Business Plan
A new survey reveals a striking gap in business and marketing planning among UK businesses in 2024.
The Editor
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February 13, 2024
Regulation and compliance
Financial Sector Alert: Digital Operational Resilience Act (DORA) Mandates Immediate Action
The financial sector faces a critical juncture as the Digital Operational Resilience Act (DORA) comes into effect.
The Editor
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February 12, 2024
Regulation and compliance
LinkedIn Adapts to EU Digital Markets Act: Changes in Store for EEA and Switzerland Members
LinkedIn is gearing up for changes to its services in response to the European Union Digital Markets Act.
The Editor
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February 9, 2024
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Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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