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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Industry updates

Media and Marketing Sector Sees Downturn in Hiring

The media and marketing recruitment markets are facing a decline in both vacancies and applications.
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Regulation and compliance

Marketers Face Challenges Following Cookie Policy Update

Google's recent decision to discontinue the use of third-party cookies has sparked concerns among marketers.
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B2B marketing news

Leeds International Festival of Ideas (LIFI) Returns to Leeds Playhouse

The Leeds International Festival of Ideas is gearing up to make a triumphant return to Leeds Playhouse this October.
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Tools, software and services

Overcast HQ Introduces Revolutionary Generative AI Solutions for Video Asset Management

Overcast HQ has unveiled groundbreaking Generative AI capabilities designed for video asset managers.
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Tools, software and services

Paystand Acquires Teampay to Elevate B2B Payments

Paystand has announced the acquisition of Teampay, to bolster its B2B payments capabilities.
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Industry updates

Call for Speakers: Data, AI, and Analytics Conference Europe 2024

IRM UK invites speakers to participate in the Data, AI, and Analytics Conference Europe 2024.
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Industry updates

Microsoft Reports Strong Third Quarter Results Driven by Cloud Growth

Microsoft Corp. has announced its third-quarter results for the period ended March 31, 2024.
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Industry updates

Political Ideology Influences Tech Acceptance: UCD Research

Research from UCD College of Business reveals that conservatives exhibit lower acceptance of new technology.
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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