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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Tools, software and services

Zoom Strengthens Commitment to UK with New Experience Center

Zoom has inaugurated its new Experience Center in the heart of London, a first-of-its-kind flagship facility.
The Editor -
Tools, software and services

B2B Marketing Software Market Anticipated for Significant Growth

The Global B2B Marketing Software market is projected to witness a significant growth.
The Editor -
Marketing strategies

Emphasising the Three R’s of Content Marketing for B2B Success

The Three R’s – Reduce, Reuse, Recycle – can be leveraged to create efficient content.
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Industry updates

Research Shows 44% of Surveyed Businesses Adopt Cryptocurrency for B2B Payments

GoodFirms has released its latest research report, "Cryptocurrency Adoption in B2B Payments".
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Tools, software and services

LinkedIn Introduces New Tools for B2B Marketers

LinkedIn has announced new offerings to help B2B marketers build "collective confidence".
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Tools, software and services

Company Raises $5M With Aim to Revolutionise B2B Enterprise Audio with Gen AI

insoundz has announced the successful closure of its $5 million SAFE round of funding.
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Industry updates

B2B Insurance Market Anticipated to Experience Significant Growth

The B2B insurance market is poised for substantial growth in the coming years.
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Industry updates

Ciphr Acquires Shape Payroll to Enhance Payroll Services

HR and payroll software provider Ciphr has expanded its payroll business by acquiring Shape.
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Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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