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The Editor

http://theb2bmarketer.pro/
The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Industry updates

B2B Payment Market Set for Significant Growth by 2030

The B2B payment market is projected to experience substantial growth by 2030.
The Editor -
Industry updates

Biggest Skills Gaps in B2B Marketing and Sales Revealed

A recent industry survey has identified significant skills gaps in the B2B marketing and sales sector.
The Editor -
Industry updates

IRM UK Announces Agenda for Data, AI & Analytics Conference Europe 2024

IRM UK has announced the agenda for the Data, AI & Analytics Conference Europe 2024.
The Editor -
Tools, software and services

WPP and IBM Unveil AI-Powered B2B Marketing Platform

WPP and IBM have launched WPP Open for B2B, a new B2B marketing solution.
The Editor -
Tools, software and services

UK Leads Europe in Generative AI Startups, Accel Reports

The United Kingdom has emerged as the leader in Europe for generative AI startups, according to a recent study.
The Editor -
B2B marketing news

Marketers Face Challenges in 2024: AI, Burnout, and Budget Concerns

New research from the Chartered Institute of Marketing (CIM) reveals the key issues troubling marketers in 2024.
The Editor -
B2B marketing news

LinkedIn to Spotlight B2B Marketing at Cannes Lions 2024

At the Cannes Lions International Festival of Creativity 2024, from June 17 to 21, LinkedIn will transform the rooftop of the iconic Carlton Cannes...
The Editor -
B2B marketing news

South Korea and Singapore Lead in Willingness to Pay for Sustainable Brands

South Korea and Singapore have the highest willingness to pay for brands that prioritise sustainability.
The Editor -
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Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
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Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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