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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketing news

Leadpages acquires Glorify to integrate design and conversion tools in unified platform

The latest update marks a strategic shift, repositioning the platform as an AI-enabled media enablement tool designed to support analysts and marketers with faster insights and automated decision-making.
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B2B marketing news

Birdelo relaunches PR platform with AI search and media marketplace

The platform has now rebranded and expanded its offering with the aim of streamlining PR workflows for both brand-side and editorial users.
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B2B marketing news

Poor lead data ‘remains a major barrier to B2B growth’

The State of Marketing Data 2025 report highlights widespread concerns around data governance and the limitations of current tools and processes.
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B2B marketing news

Markifact unveils no-code AI platform for marketing automation

Since its beta release, over 1,000 marketers have adopted the tool to automate tasks such as generating Google Ads slide decks and producing Meta ad creatives.
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B2B marketing news

Poor-quality lead data ‘still plaguing B2B marketers’

Nearly three-quarters of B2B marketers estimate that at least 10% of their lead data is inaccurate, outdated or non-compliant, according to a new study...
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B2B marketing news

Alelo launches AI tool to tackle zero-click discovery

Its 'Content Navigators' aim to help users surface relevant material from large libraries of podcasts, videos and other longform media
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B2B marketing news

FourthWall appoints new client lead

FourthWall, the employer branding and attraction marketing agency, has appointed Joanne James as client lead. James will focus on developing and leading standout brand...
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B2B marketing news

LiveOne partners with Synervoz to expand voice-enabled B2B 

LiveOne has entered a strategic partnership with voice technology firm Synervoz Communications in a bid to accelerate voice-enabled experiences and scale its growing B2B...
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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