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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Gartner Recommends Strategies to Protect Corporate Reputation Against Generative AI Threats

Gartner, Inc. has outlined five strategic approaches for CCOs to mitigate reputational threats linked to generative AI (GenAI).

UK marketers urge global standards to prevent greenwashing risks

Survey reveals two-thirds of UK marketers are aware of the risks associated with greenwashing.

UK Marketing Budgets Freeze Amid Economic Uncertainty

The latest IPA Bellwether Report reports that UK marketing budgets have come to a standstill after a year of growth.

HeadQ Reveals Over One-Third of B2B Transactions Happen Outside Office Hours

HeadQ has released data showing that 36.7% of all B2B sales transactions are completed outside regular office hours.

Tribepad Wins Best B2B Marketing Campaign at Prolific North Awards 2024

Tribepad has won the Best B2B Marketing Campaign award at the Prolific North Marketing Awards 2024.

Growing Demand for Sustainable Products Among Younger Generations

Clear Channel UK released a new study showcasing the rising demand for sustainable products.

The Rising Impact Of Influencer Marketing

The public relations market is poised for growth, with projections indicating an increase to $114.1 billion in 2024.

Video Emerges as a Key Driver in B2B Influence

In the evolving landscape of B2B marketing, video has emerged as a crucial tool for influencing buying decisions.

Must read

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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