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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketing news

Kara Smith Brown Introduces ‘The Revenue Engine’ for B2B Marketing Success

Kara Smith Brown, a seasoned B2B marketing expert, has released 'The Revenue Engine: Fueling a B2B High-Octane Pipeline'.
The Editor -
B2B marketing news

Cyber Crime’s Impact on Key Industries and Business Preparedness

Recent research highlights the industries most affected by cyber crime over the past year.
The Editor -
Marketing strategies

TikTok’s most influential financial creators revealed

A study has revealed Erika Kullberg as the most influential financial creator on TikTok.
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Tools, software and services

Marketers Back Google’s Third-Party Cookie Extension Despite Consumer Concerns

A study highlights differing attitudes between businesses and consumers on the use of third-party cookies for online advertising.
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Marketing strategies

Advertisers to Prioritise Performance Marketing in 2025, Report Reveals

A new report indicates a growing shift among global advertisers towards performance marketing in 2025.
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Industry updates

AI Unlimited Enters B2B Market with Acquisition of Resolve Debt Platform

AI Unlimited Group Inc. has announced its acquisition of Resolve Debt, a platform specialising in AI-driven debt collection.
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Marketing strategies

Wargaming and SplitMetrics: The Power of Seasonal Visual Optimisation

In a recent collaboration with SplitMetrics, Wargaming increased organic conversions by optimising seasonal screenshots.
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Industry updates

New Research Shows Great Britain Trails Europe in Gambling Marketing Restrictions

New research highlights that Great Britain has some of the most lenient regulations on gambling marketing in Europe.
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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