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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
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Features
Thought leadership
Reviews
Guides
Index
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The Editor
http://theb2bmarketer.pro/
The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketing news
Webinar explores youth marketing trends in higher education recruitment
The CMI, in collaboration with IDP Education UK, is hosting a webinar on emerging youth marketing trends.
The Editor
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December 12, 2024
Tools, software and services
Customers struggle to differentiate AI-generated and human-written reviews
Customers struggle to distinguish between product reviews written by humans and those generated by AI tools.
The Editor
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December 12, 2024
Marketing strategies
Email marketing software market to grow at 10.89% CAGR through 2031
The global email marketing software market is projected to grow up to $3,321.2 million by 2031.
The Editor
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December 11, 2024
Industry updates
Networking drives purpose of B2B events, survey finds
A report examines B2B event management, highlighting the top objectives, best practices and emerging trends.
The Editor
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December 11, 2024
Industry updates
The Bigger Boat expands team and leadership
Integrated marketing agency The Bigger Boat has announced the addition of three new team members.
The Editor
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December 9, 2024
Marketing strategies
Gartner outlines three key priorities for CMOs in 2025
As 2025 approaches, Gartner has identified three critical priorities for CMOs to deliver marketing excellence.
The Editor
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December 5, 2024
Industry updates
Beamery welcomes Erinn Tarpey as chief marketing officer
Beamery has announced the appointment of Erinn Tarpey as its first Chief Marketing Officer (CMO).
The Editor
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December 5, 2024
Industry updates
AI missteps, trust erosion, and redefining growth in 2025
Dr Pardis Shafafi offers insights into what 2025 might hold for businesses, technology, and societal dynamics.
The Editor
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December 4, 2024
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Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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