The Editor

The ICO’s 2025 strategy targets cookie compliance on the UK’s top 1,000 websites, with new guidance on ‘consent or pay’ models to enhance user choice.

Anteriad’s 2024 report reveals that confidence in data strategies drives B2B success, with marketers 3x more likely to report revenue growth.

CRDOne, a Bedford-based search marketing agency, wins the Client Satisfaction Award, with director Carl Darnell earning national and local accolades.

LinkedIn’s updated ad attribution models use advanced tracking to better capture campaign performance, offering advertisers clearer insights into ad effectiveness.

SAMY Alliance has acquired TikTok-certified agency Content Lab, strengthening its leadership in social-first marketing and boosting global reach.

Durham University research reveals that companies focusing on a few big clients invest less in R&D, underlining the importance of customer diversification for innovation.

Explore the significance of social media in B2B marketing, covering topics such as its benefits, effective platform selection, strategy development, content creation, audience engagement, and measuring success. By embracing social media and implementing proven practices, B2B marketers can forge stronger connections, establish thought leadership, and stay ahead of the competition in the ever-evolving digital world.

Sopro report predicts the biggest challenges for B2B marketers, from lead generation to outreach tactics.