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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketing news

Pipeline360, Expert Network launch DaaS solution

The collaboration combines Pipeline360’s branded demand services with The Expert Network’s content and creative expertise to support clients’ entire demand generation process, from strategy and execution to performance measurement.
The Editor -
Guides

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
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B2B marketing news

LinkedIn enhances ad targeting and attribution with improved CRM integration

LinkedIn has introduced updates to its ad targeting and attribution tools, aiming to help marketers more effectively reach their target audiences and better demonstrate return on investment.
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B2B marketing news

Acquirz appoints Andy Currie as group account director

Currie joins Acquirz with over 30 years of experience in B2B data solutions and email marketing, having held senior roles at Experian, Databroker, and Market Location.
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Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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Features

Best social media management tools for UK B2B marketers in 2025

Looking for the best social media management platform for your B2B marketing team? This in-depth review compares top tools like Loomly, Hootsuite, Sprout Social, and Oktopost, covering pricing, team collaboration features, GDPR compliance, and UK-specific insights.
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Features

Best Marketing Automation Platforms for UK B2B Marketers in 2025

Best Marketing Automation Platforms for UK B2B Marketers (2025) Introduction B2B marketers in the UK are increasingly turning to marketing automation to scale their lead generation...
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B2B marketing news

Agentic AI to drive £11.5bn growth in conversational AI

Global revenues from conversational AI services are projected to rise from £11.5bn in 2025 to more than £18bn by 2027, driven by increased enterprise...
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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