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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketing news

B2B marketers urged to streamline pipeline generation

B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data shows that a small number...
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B2B marketing news

OTT business messaging revenue to ‘more than double’

Global revenues from over-the-top (OTT) business messaging are expected to surge from $3.6 billion (£2.8 billion) in 2025 to $9.8 billion (£7.7 billion) in...
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Case studies

How a B2B SaaS cut marketing spend and increased conversions

For B2B marketers aiming to reduce unnecessary spend while improving results, this case study highlights several key lessons.
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B2B marketing news

Redbrick acquires Paved to expand newsletter advertising and monetisation capabilities

Paved connects advertisers with over 253 million newsletter subscribers across more than 3,000 publishers.
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B2B marketing news

LinkedIn enhances AI-powered ad targeting

The Predictive Audiences tool helps marketers refine their audience strategies by leveraging both first-party data and LinkedIn’s own engagement insights.
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Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
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B2B marketing news

AI investment surges as B2B marketers prioritise personalisation and efficiency

A new survey by Adobe of 3,400 marketers highlights how AI is driving business growth, with 65% of senior executives identifying it as critical to success in 2025.
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B2B marketing news

LinkedIn unveils ‘Experience Centre’ in London

The space will provide access to ideas, product insights, curated editorial content, and expert-led discussions that support LinkedIn customers in adapting to economic and industry shifts.
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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