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http://theb2bmarketer.pro/
The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketing news

Zero-click search is ‘rewriting the rules for B2B marketers’

The introduction of AI-generated summaries in search engines is reshaping how B2B buyers interact with content - and B2B marketers are losing visibility and control in the process.
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Case studies

How predictive analytics improved lead quality (and sales)

Company: SwagMagic, a corporate gifting SaaS platform serving B2B clients with a global swag management solution. Challenge SwagMagic’s sales team was overwhelmed with leads of varying...
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B2B marketing news

Medallia appoints Carrie Parker as chief marketing officer

Parker brings over 25 years of experience in marketing leadership across the SaaS and technology sectors.
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Features

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.
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B2B marketing news

Loop Agencies to become Scotland’s earliest employee-owned trust

Founded by Vicky Hope and Ed Vickers, LOOP has quickly established itself as a key player in the financial services sector.
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B2B marketing news

2X secures investment to expand MaaS leadership

The investment, which comes less than two years after 2X’s initial backing from Recognize, signals continued confidence in the company’s tech-enabled approach to scalable, cost-efficient marketing solutions.
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B2B marketing news

“The current agency-client model is broken”: Former Dentsu leaders launch Grove B2B

Drawing on more than 50 years of combined B2B marketing experience, the three former Dentsu leaders aim to move beyond generic campaign execution.
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B2B marketing news

LinkedIn report highlights AI’s growing role in B2B sales and marketing

The report, based on insights from 1,250 sales professionals, outlines the key areas where AI is making the biggest impact and how businesses can optimise their adoption strategies.
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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