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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketing news

Brands need to be ‘faster, more human and more helpful’ on social media

Social media has become central to how consumers interact with brands in 2025—and the latest data shows brands are under increasing pressure to get...
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B2B marketing news

LinkedIn’s B2B dominance grows amid rise in engagement and ad performance

LinkedIn continues to cement its position as the most important social platform for B2B marketers, with new data revealing significant growth in users, content...
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Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.
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B2B marketing news

McKinsey maps gen AI’s next frontier in B2B sales

While adoption is still in its early stages, with just under a fifth of B2B decision-makers currently implementing gen AI tools, momentum is growing as companies look for more efficient ways to navigate complex sales cycles.
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B2B marketing news

Informa TechTarget and Demandbase partner to boost ABM precision

The integration is designed to give B2B sales and marketing teams earlier, more accurate signals about which accounts and buying group members are actively researching solutions
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Features

Best branding tools for UK B2B marketers

In 2025, branding is more critical than ever for B2B companies in the UK. A strong brand builds trust, differentiates your organisation, and ensures...
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B2B marketing news

Ad fraud concerns mount as bot traffic undermines verification tools

A new report has cast fresh doubt on the effectiveness of leading digital ad verification vendors, raising concerns among B2B marketers over the reliability of tools designed to prevent wasted ad spend on bot traffic.
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B2B marketing news

Xactly launches AI-powered Intelligence platform

Built on what Xactly describes as the industry’s only composable platform, the launch marks a significant step in the company’s broader ambition to integrate Agentic AI throughout the revenue lifecycle.
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Must read

Features

Why some B2B brands fail to resonate (and how to fix it)

Many B2B brands struggle to strike an emotional chord with buyers. Fortunately, new research and proven frameworks can help marketers build brands that stand out and forge stronger connections.
Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.
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