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Chris Skinner

As the co-founder and director of Acquirz Ltd, Chris Skinner brings over 25 years of expertise in the B2B data solutions space, specialising in empowering businesses acquisition through the strategic and intelligent use of data. His skillset spans data licensing, prospect data supply, data cleaning and enrichment, DaaS, SaaS, managed email marketing campaigns, lead generation, and business intelligence.
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The upcoming changes impacting your email marketing campaign in 2025

In 2025, 81% of organisations worldwide will be using email marketing as part of their core business growth strategy. It’s an approach that is...

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Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...
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