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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Latest articles
Features
The overlooked power of micro-personalisation in ABM campaigns
This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
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LinkedIn has unveiled a new set of post analytics...
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Havas boosts B2B presence with Ireland expansion
Havas is set to deepen its B2B marketing capabilities...
Features
Is ABM replacing traditional B2B lead generation?
In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
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TMPR strengthens senior team with new PR & communications lead
B2B PR and marketing agency TMPR has appointed Steve...
B2B marketing news
Rhetorik unveils AI-driven skill targeting to sharpen B2B lead generation
B2B marketers frustrated by the limitations of traditional job...
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