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Latest articles

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

LinkedIn deepens insights with analytics upgrade

LinkedIn has unveiled a new set of post analytics...

Havas boosts B2B presence with Ireland expansion

Havas is set to deepen its B2B marketing capabilities...

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.

TMPR strengthens senior team with new PR & communications lead

B2B PR and marketing agency TMPR has appointed Steve...

Rhetorik unveils AI-driven skill targeting to sharpen B2B lead generation

B2B marketers frustrated by the limitations of traditional job...