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Latest articles

Mailchimp introduces new tools to enhance customer insights

Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

HCLSoftware launches AI-powered Unica+ platform

The launch marks a significant evolution in the Unica suite, bringing advanced AI capabilities to the forefront of B2B marketing technology.

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

LinkedIn expands video ad capabilities with First Impression and CTV Select

LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.