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Featured

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.

What hybrid event strategies get wrong – and how to fix them

7 ways to stand out on a crowded trade show floor

Why trade shows still matter in a digital-first world

How Schneider Electric generated a multi-million-pound pipeline through smart pre-show targeting

Guides

Thought leadership

7 ways to stand out on a crowded trade show floor

If you’re going to invest in an event presence, your brand needs to cut through.

Why trade shows still matter in a digital-first world

Should content teams report into marketing or sales?

Why most B2B content fails to convert

9 traits of high-converting B2B content

Reviews

News: Industry updates

Short-form video and storytelling ‘key to B2B brand trust’

LinkedIn has published its latest B2B Marketing Benchmark Report, drawing on insights from 1,500 senior marketers to identify the content formats and tactics most effective in building trust and driving results on the platform.

Leadpages acquires Glorify to integrate design and conversion tools in unified platform

Birdelo relaunches PR platform with AI search and media marketplace

FourthWall appoints new client lead

Acquirz acquires Marketscan to strengthen UK B2B data presence

News: Marketing strategies

B2B onboarding efforts ‘still lag’ despite demand for seamless experiences

Despite advancements in marketing automation and AI, many B2B brands continue to struggle with one of the most critical stages in the customer journey: onboarding.

B2B marketing leaders overhaul strategy amid economic pressure and AI transformation

LinkedIn reports continued growth and increased video engagement

Poor lead data ‘remains a major barrier to B2B growth’

Poor-quality lead data ‘still plaguing B2B marketers’

News: Tools, software & services

ChatGPT-5 launches: What it means for B2B marketers

OpenAI’s ChatGPT-5 is here—offering faster, more accurate responses and greater integration for marketing tasks. From content creation to customer engagement and analytics, discover how GPT-5 can support and streamline your B2B marketing workflows.

Net Conversion expands MarTech platform with AI-driven insights and full-funnel measurement

Markifact unveils no-code AI platform for marketing automation

Alelo launches AI tool to tackle zero-click discovery

LiveOne partners with Synervoz to expand voice-enabled B2B 

News: Regulation and compliance

Zero-click search is ‘rewriting the rules for B2B marketers’

The introduction of AI-generated summaries in search engines is reshaping how B2B buyers interact with content - and B2B marketers are losing visibility and control in the process.

New tool to help UK organisations comply with direct marketing laws

ICO expands efforts to enforce cookie compliance across UK’s top websites

UK marketers urge global standards to prevent greenwashing risks

Google loses final appeal against €2.4 billion EU antitrust fine

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Help for Marketers

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...
James Groves -
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
The Editor -
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
The Editor -
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