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McKinsey maps gen AI’s next frontier in B2B sales

While adoption is still in its early stages, with just under a fifth of B2B decision-makers currently implementing gen AI tools, momentum is growing as companies look for more efficient ways to navigate complex sales cycles.

Informa TechTarget and Demandbase partner to boost ABM precision

The integration is designed to give B2B sales and marketing teams earlier, more accurate signals about which accounts and buying group members are actively researching solutions

Ad fraud concerns mount as bot traffic undermines verification tools

A new report has cast fresh doubt on the effectiveness of leading digital ad verification vendors, raising concerns among B2B marketers over the reliability of tools designed to prevent wasted ad spend on bot traffic.

Xactly launches AI-powered Intelligence platform

Built on what Xactly describes as the industry’s only composable platform, the launch marks a significant step in the company’s broader ambition to integrate Agentic AI throughout the revenue lifecycle.

B2B marketers ‘boost automation investment’, but ‘fail to fully exploit platforms’

Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.

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How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.

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News: Industry updates

Informa TechTarget and Demandbase partner to boost ABM precision

The integration is designed to give B2B sales and marketing teams earlier, more accurate signals about which accounts and buying group members are actively researching solutions

B2B marketers ‘boost automation investment’, but ‘fail to fully exploit platforms’

Visit Shropshire names Reech as dedicated marketing partner

Medallia appoints Carrie Parker as chief marketing officer

Loop Agencies to become Scotland’s earliest employee-owned trust

News: Marketing strategies

McKinsey maps gen AI’s next frontier in B2B sales

While adoption is still in its early stages, with just under a fifth of B2B decision-makers currently implementing gen AI tools, momentum is growing as companies look for more efficient ways to navigate complex sales cycles.

Ad fraud concerns mount as bot traffic undermines verification tools

Instagram doubles down on Reels as B2B marketers eye shifts in creator economy

LinkedIn report highlights AI’s growing role in B2B sales and marketing

B2B marketers urged to streamline pipeline generation

News: Tools, software & services

Xactly launches AI-powered Intelligence platform

Built on what Xactly describes as the industry’s only composable platform, the launch marks a significant step in the company’s broader ambition to integrate Agentic AI throughout the revenue lifecycle.

Qualified launches AI-powered SDR agent for Adobe Marketo Engage

LinkedIn enhances AI-powered ad targeting

BWZ rebrands B2B SaaS platform to meet “evolving” marketer needs

Demandbase launches Agentbase to accelerate B2B pipeline growth

News: Regulation and compliance

Zero-click search is ‘rewriting the rules for B2B marketers’

The introduction of AI-generated summaries in search engines is reshaping how B2B buyers interact with content - and B2B marketers are losing visibility and control in the process.

New tool to help UK organisations comply with direct marketing laws

ICO expands efforts to enforce cookie compliance across UK’s top websites

UK marketers urge global standards to prevent greenwashing risks

Google loses final appeal against €2.4 billion EU antitrust fine

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How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.
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A well-crafted marketing dashboard for the C-suite can be your best ally.
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How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.
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