B2B Marketing News
The latest news and trends, announcements and breaking stories for B2B marketers.
Industry Insights
Latest
LinkedIn appoints Jessica Jensen as first chief marketing and strategy officer
Jensen will oversee global marketing and strategy to drive growth and innovation.
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Regulation and Compliance
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UK marketers urge global standards to prevent greenwashing risks
A recent survey reveals that two-thirds of UK marketers are acutely aware of the risks associated with greenwashing.
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Marketing Strategies
Latest
B2B marketers face ‘tight budgets and prospecting challenges’
Sopro report predicts the biggest challenges for B2B marketers, from lead generation to outreach tactics.
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Tools, Software and Services
Latest
Tenovos partners with Amazon to save clients “millions” in marketing costs
The DAM platform has been named a launch partner for Amazon Bedrock Data Automation.
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B2B Marketing Analysis and Advice
Guest blog posts and articles from our own team looking in depth at all the latest trends and developments in B2B marketing.
‘Tis the season for creative storytelling
Christmas markets are beginning to buzz, and it’s the most wonderful time of the year for retailers to dazzle and inspire.
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Why even great products need great marketing
In business, we often hear the saying, ‘If you build it, they will come’. But the reality is far more complex.
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How to go about building a career in B2B sales
A career in sales carries a misplaced stigma: that it requires being overly aggressive or sacrificing everything to hit targets.
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Data Readiness: Key Data Considerations for Brands
It seems like every day we’re repeating the same tired phrase – times are changing. But this time they actually are.
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2025 Predictions: Which Trends Will Have an Impact Next Year?
As we head towards 2025 with growth seemingly back on the agenda, what trends will continue to have an impact?
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Consumer Experience and Innovation Emerge from Nonconscious Data Lakes
Neuroscience teaches us that 95% of consumer desires are in the Nonconscious, explains Dr. A.K. Pradeep.
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Harnessing Data and Emotion for Human-centred B2B Marketing Strategies
I’m not meant to say that, but B2B decisions are just as emotionally driven as B2C ones.
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Outsourcing Done Right: How to Build Dynamic Partnerships for Powerful Outcomes
Outsourcing is an integral feature in sales and marketing. But does it follow an old-fashioned set of expectations?
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B2B Marketing Guides
Improve your professional skills and knowledge with our free white papers and guides.
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Nurturing customer relationships in B2B
Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
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Account-Based Marketing (ABM) in B2B
A comprehensive guide to implementing ABM in B2B – Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.
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How to Generate Qualified Leads for Your B2B Business
Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
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The importance of content marketing in B2B strategies
Content marketing is indispensable for B2B success. This article explores how creating valuable content helps B2B companies build credibility, generate leads, and drive customer engagement.
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Building a Strong B2B Brand: Key Considerations and Strategies
Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
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Effective email marketing strategies for B2B success
This guide provides an in-depth exploration of B2B email marketing strategies, from understanding its significance to creating effective content and leveraging automation tools. It also discusses measuring success, overcoming challenges, and the future of email marketing shaped by technology.
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Sales, Marketing & Business Skills Courses and Training
These 'on demand' courses can be taken online at any time. Whether you want to learn how to use LinkedIn, X or Facebook for marketing or need to brush up on business skills like leadership, presentation skills or managing meetings you will find something to enhance your professional skills here. Book for yourself or your whole team.
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