The acquisition reinforces Oktopost's commitment to helping B2B marketing leaders create more impactful content and drive real business impact through more engaging content strategies.
B2B marketers are navigating mounting pressures in 2025, with economic uncertainty cited as the biggest challenge to pipeline growth this year, according to new research from Pipeline360.
In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.