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Tag:Touch Attribution

Embracing Marketing Mix Modelling over touch attribution

Understand the benefits of Marketing Mix Modelling over Touch Attribution and redefine your marketing strategy with data-driven insights.

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Multichannel outreach delivers ‘majority’ of B2B results

Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published...
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How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

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How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.