A new survey by Adobe of 3,400 marketers highlights how AI is driving business growth, with 65% of senior executives identifying it as critical to success in 2025.
Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.