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Tag:Omnichannel Strategies

The marketer 2.0 – what skills will they have?

Discover the top five future marketing skills. Master AI, data analytics, and omnichannel strategies for success.

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Poor lead data ‘remains a major barrier to B2B growth’

The State of Marketing Data 2025 report highlights widespread concerns around data governance and the limitations of current tools and processes.
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Markifact unveils no-code AI platform for marketing automation

Since its beta release, over 1,000 marketers have adopted the tool to automate tasks such as generating Google Ads slide decks and producing Meta ad creatives.

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...

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How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?