Salesforce has unveiled Marketing Cloud Next, a major upgrade to its flagship platform that introduces autonomous AI agents designed to independently manage and optimise B2B marketing campaigns.
It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?