Tag: IBA International
As advertising spend is shown the door, marketers need to think outside the box
Judith Ingleton-Beer, CEO at IBA International, explains why marketers need to think outside the box.
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The humans are coming! PR 5.0 is here bringing the creative driving force in B2B sales and marketing
Why AI is a tool for PR and marketing pros to exploit – but not to worship.
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.