Tag:IBA International

Thought leadership

As advertising spend is shown the door, marketers need to think outside the box

Judith Ingleton-Beer, CEO at IBA International, explains why marketers need to think outside the box.

Judith Ingleton-Beer - February 1, 2024

Thought leadership

The humans are coming! PR 5.0 is here bringing the creative driving force in B2B sales and marketing

Why AI is a tool for PR and marketing pros to exploit - but not to worship.

Jamie Kightley - January 24, 2024

Latest news

B2B marketing newsAugust 29, 2025

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...

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B2B marketing newsAugust 28, 2025

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...

B2B marketing newsAugust 27, 2025

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

FeaturesAugust 27, 2025

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.

FeaturesAugust 26, 2025

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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