B2B Marketer Header

Tag:IBA International

As advertising spend is shown the door, marketers need to think outside the box

Judith Ingleton-Beer, CEO at IBA International, explains why marketers need to think outside the box.

The humans are coming! PR 5.0 is here bringing the creative driving force in B2B sales and marketing

Why AI is a tool for PR and marketing pros to exploit - but not to worship.

Latest news

Specificity “guarantees” B2B leads with bold lead gen programme

Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what...
- Advertisement -spot_imgspot_img

Marketbridge named top B2B agency in new report

Integrated growth consultancy and marketing firm Marketbridge has been named the number one brand and demand agency in the...

Multichannel outreach delivers ‘majority’ of B2B results

Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published...

Must read

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.