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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
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IBA International
Features
As advertising spend is shown the door, marketers need to think outside the box
Judith Ingleton-Beer, CEO at IBA International, explains why marketers need to think outside the box.
Judith Ingleton-Beer
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February 1, 2024
Features
The humans are coming! PR 5.0 is here bringing the creative driving force in B2B sales and marketing
Why AI is a tool for PR and marketing pros to exploit - but not to worship.
Jamie Kightley
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January 24, 2024
Latest news
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news
March 14, 2025
B2B marketers urged to streamline pipeline generation
B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Must read
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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