Tag:IBA International

Features

As advertising spend is shown the door, marketers need to think outside the box

Judith Ingleton-Beer, CEO at IBA International, explains why marketers need to think outside the box.

Judith Ingleton-Beer - February 1, 2024

Features

The humans are coming! PR 5.0 is here bringing the creative driving force in B2B sales and marketing

Why AI is a tool for PR and marketing pros to exploit - but not to worship.

Jamie Kightley - January 24, 2024

Latest news

FeaturesMarch 14, 2025

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.

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B2B marketing newsMarch 14, 2025

B2B marketers urged to streamline pipeline generation

B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...

FeaturesMarch 13, 2025

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.

Must read

FeaturesMarch 14, 2025

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.

FeaturesMarch 13, 2025

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.

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