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Tag:Cost Per Acquisition (CPA)

Embracing Marketing Mix Modelling over touch attribution

Understand the benefits of Marketing Mix Modelling over Touch Attribution and redefine your marketing strategy with data-driven insights.

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OTT business messaging revenue to ‘more than double’

Global revenues from over-the-top (OTT) business messaging are expected to surge from $3.6 billion (£2.8 billion) in 2025 to...
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7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.

Motor Marketing Group strengthens automotive digital marketing with Motor Socials buyout

The acquisition brings together two agencies with complementary expertise, enhancing their ability to deliver strategic, data-driven marketing solutions for automotive brands.

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7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.