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Tag:Cost Per Acquisition (CPA)

Embracing Marketing Mix Modelling over touch attribution

Understand the benefits of Marketing Mix Modelling over Touch Attribution and redefine your marketing strategy with data-driven insights.

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Xactly expands AI-powered SPM offering

Revenue performance software provider Xactly has launched three new solutions designed to help B2B organisations modernise incentive planning, improve...
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New agency PRace aims to ‘shake up’ B2B marketing

Two high-profile gambling industry executives have launched a new B2B marketing agency, PRace, promising to bring a more sophisticated,...

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

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How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

How AI is reshaping marketing automation in 2025

For marketers in B2B environments - where long buying cycles, complex decision-making units, and high-value transactions are the norm - AI is emerging not as a shortcut, but as a strategic enabler.