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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Cost Per Acquisition (CPA)
Features
Embracing Marketing Mix Modelling over touch attribution
Understand the benefits of Marketing Mix Modelling over Touch Attribution and redefine your marketing strategy with data-driven insights.
Gary Danks
-
October 18, 2023
Latest news
B2B marketing news
March 13, 2025
OTT business messaging revenue to ‘more than double’
Global revenues from over-the-top (OTT) business messaging are expected to surge from $3.6 billion (£2.8 billion) in 2025 to...
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Features
March 12, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
B2B marketing news
March 12, 2025
Motor Marketing Group strengthens automotive digital marketing with Motor Socials buyout
The acquisition brings together two agencies with complementary expertise, enhancing their ability to deliver strategic, data-driven marketing solutions for automotive brands.
Must read
Features
March 12, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features
March 11, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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