Tag:App Marketing

Thought leadership

AI will be an app marketer’s best friend in 2025 and beyond

While the potential of generative AI and broader AI applications in business continue to spark debate, 2025 will mark a turning point.

Thomas Kriebernegg - January 2, 2025

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FeaturesJune 11, 2025

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

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B2B marketing newsJune 11, 2025

LinkedIn unveils new influencer marketing guide for B2B brands

LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.

B2B marketing newsJune 10, 2025

Expandi and Kompass join forces on B2B marketing and sales tech

Two of Europe’s most prominent B2B technology providers, Expandi Limited and Kompass, have announced a landmark alliance aimed at...

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FeaturesJune 11, 2025

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

FeaturesJune 10, 2025

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense

Sales, marketing & business skills courses and training
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