Winnie Palmer

Winnie Palmer is the EMEA Head of Marketing at Seismic, the global leader in sales enablement. An innovator and strategic marketer known for achieving business results, Winnie has led and transformed GTM functions across a number of the industry’s most prominent technology brands. Previously, she held global and regional leadership positions at Hewlett Packard Enterprise, Huawei and Nokia, driving digitalisation and scaling business growth. She is an angel investor in tech startups, and is on the Board of London Tech Advocates Women in Tech.

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Thought leadership

AI in sales: Why it’s about working smarter, not harder

Discover how AI is revolutionizing sales through enhanced relationships, personalized experiences, and cutting-edge training methods.

Winnie Palmer - August 24, 2023

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FeaturesAugust 27, 2025

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.

FeaturesAugust 26, 2025

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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