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Will Fleming

Will Fleming is a paid media specialist with a decade of experience driving results through data-driven advertising strategies. As head of paid media at I-COM, a leading digital agency in Manchester, he oversees campaign performance across PPC, display, and social ads. Will’s expertise spans a range of industries, helping brands maximize ROI through innovative and strategic media buying.
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How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...

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9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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