Will Fleming

https://www.i-com.net/

Will Fleming is a paid media specialist with a decade of experience driving results through data-driven advertising strategies. As head of paid media at I-COM, a leading digital agency in Manchester, he oversees campaign performance across PPC, display, and social ads. Will’s expertise spans a range of industries, helping brands maximize ROI through innovative and strategic media buying.

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Features

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...

Will Fleming - March 3, 2025

Must read

FeaturesJune 18, 2025

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

FeaturesJune 17, 2025

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

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