B2B Marketer Header

Will Fleming

Will Fleming is a paid media specialist with a decade of experience driving results through data-driven advertising strategies. As head of paid media at I-COM, a leading digital agency in Manchester, he oversees campaign performance across PPC, display, and social ads. Will’s expertise spans a range of industries, helping brands maximize ROI through innovative and strategic media buying.
- Advertisement -spot_imgspot_img

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...

Must read

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
- Advertisement -spot_imgspot_img