Tifenn Dano Kwan

Tifenn Dano Kwan is the Chief Marketing Officer at Amplitude, a leading digital analytics platform that helps companies unlock the power of their products. She previously held CMO positions at Collibra and Dropbox. Tifenn's mission is to help shape the future of work through the conduit of marketing, powered by superior digital experiences that help people and teams reach their potential.

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Thought leadership

Three secrets to a more long-lasting CMO tenure

CMOs are known to have shorter tenures than their C-suite counterparts - but due to poor performance.

Tifenn Dano Kwan - November 26, 2024

Thought leadership

Retention’s role in the holy trinity of customer experience

When it comes to customer experience, marketers often think of retention last. Here's why it's a mistake.

Tifenn Dano Kwan - April 29, 2024

Must read

FeaturesJune 24, 2025

7 underrated lead generation tactics that still deliver in 2025

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.

Case studiesJune 24, 2025

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.

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