Tifenn Dano Kwan

Tifenn Dano Kwan is the Chief Marketing Officer at Amplitude, a leading digital analytics platform that helps companies unlock the power of their products. She previously held CMO positions at Collibra and Dropbox. Tifenn's mission is to help shape the future of work through the conduit of marketing, powered by superior digital experiences that help people and teams reach their potential.

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Thought leadership

Three secrets to a more long-lasting CMO tenure

CMOs are known to have shorter tenures than their C-suite counterparts - but due to poor performance.

Tifenn Dano Kwan - November 26, 2024

Thought leadership

Retention’s role in the holy trinity of customer experience

When it comes to customer experience, marketers often think of retention last. Here's why it's a mistake.

Tifenn Dano Kwan - April 29, 2024

Must read

FeaturesAugust 27, 2025

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.

FeaturesAugust 26, 2025

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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