Tifenn Dano Kwan

Tifenn Dano Kwan is the Chief Marketing Officer at Amplitude, a leading digital analytics platform that helps companies unlock the power of their products. She previously held CMO positions at Collibra and Dropbox. Tifenn's mission is to help shape the future of work through the conduit of marketing, powered by superior digital experiences that help people and teams reach their potential.

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Thought leadership

Three secrets to a more long-lasting CMO tenure

CMOs are known to have shorter tenures than their C-suite counterparts - but due to poor performance.

Tifenn Dano Kwan - November 26, 2024

Thought leadership

Retention’s role in the holy trinity of customer experience

When it comes to customer experience, marketers often think of retention last. Here's why it's a mistake.

Tifenn Dano Kwan - April 29, 2024

Must read

FeaturesJune 9, 2025

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?

FeaturesJune 4, 2025

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.

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