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Thomas Peham

Thomas Peham is an experienced SaaS marketer, hobby runner, semi-pro photographer, and certified barista. He works in SaaS marketing since 2014, and heads the marketing team as VP Marketing at Storyblok, the first Headless CMS for developers and marketers.
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Using AI for tomorrow’s content: How companies can master the change

More and more companies are using AI-supported tools. But what exactly is the state of AI in content management?

The marketer 2.0 – what skills will they have?

Discover the top five future marketing skills. Master AI, data analytics, and omnichannel strategies for success.

Must read

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.
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