Thomas Kriebernegg

Thomas Kriebernegg is General Manager of SplitMetrics Agency. He is an app enthusiast with over 15 years of experience in online marketing and a well-known keynote speaker. Thomas is a serial entrepreneur and an active member of the Austrian start-up scene. After seeing the boom in apps and app-based services, he spotted an opportunity to combine his extensive eCommerce and digital marketing knowledge to build a start-up within the emerging App Store Optimisation sector. He has been heavily involved in supporting and building Austria’s startup ecosystem. He led Austria’s most successful kickstarter campaign (at the time of its close) for the Nuki smartlock. His interest in technology stems from a passion for gaming. At SplitMetrics, Thomas combines his passion for apps, leading teams and building AI-powered technology. His main goal is to help app developers & businesses accelerate the success of their apps.

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Thought leadership

AI will be an app marketer’s best friend in 2025 and beyond

While the potential of generative AI and broader AI applications in business continue to spark debate, 2025 will mark a turning point.

Thomas Kriebernegg - January 2, 2025

Must read

FeaturesApril 23, 2025

5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.

Case studiesApril 22, 2025

How Weightmans leveraged storytelling to strengthen its brand

Weightmans – a top 40 UK law firm with nearly 200 years of heritage – launched its first-ever brand campaign in late 2024, taking a bold and deeply personal storytelling approach.