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Simon Law

As Executive Strategy Director, Simon leads a team of strategists and analysts that solve brands’ hardest problems with creative strategies for major clients like adidas, Canon, Facebook, HSBC, Ikea, Mercedes-Benz and Specsavers. Simon’s 20+ years of experience span advertising, digital, and data, working at agencies including Goodby Silverstein, Saatchi & Saatchi, and TBWA. He’s worked with major brands across all categories, including Heineken, Old Mout Cider, Carlsberg, Hennessy, Glenlivet, adidas, Puma, Unilever, HP, Sky and more. Over the years, he's been the strategy lead for winning teams of multiple Cannes Lions as well as awards from Effie Worldwide, Marketing Society, Cristal Data, Clios & Campaign Creative Tech. For the past 3 years, Simon has chaired the UK Steering Committee for the Effie Awards.
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Stand out, show up, speak out: Wunderman Thompson’s emotional route to creative effectiveness

Cannes Lions' Creative B2B award highlights the importance of emotional storytelling in B2B marketing, driving the need for breakthrough work that builds an emotional connection with customers and boosts brands and careers. Wunderman Thompson recommends standing out, showing up, and speaking out as key approaches to achieve success in B2B campaigns.

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