As Executive Strategy Director, Simon leads a team of strategists and analysts that solve brands’ hardest problems with creative strategies for major clients like adidas, Canon, Facebook, HSBC, Ikea, Mercedes-Benz and Specsavers.
Simon’s 20+ years of experience span advertising, digital, and data, working at agencies including Goodby Silverstein, Saatchi & Saatchi, and TBWA. He’s worked with major brands across all categories,
including Heineken, Old Mout Cider, Carlsberg, Hennessy, Glenlivet, adidas, Puma, Unilever, HP, Sky and more.
Over the years, he's been the strategy lead for winning teams of multiple Cannes Lions as well as awards from Effie Worldwide, Marketing Society, Cristal Data, Clios & Campaign Creative Tech. For the past 3 years, Simon has chaired the UK Steering Committee for the Effie Awards.