Sarah Gilchriest

https://www.circusstreet.com/

Sarah Gilchriest is Chief People Officer at Workforce Learning, the group that encompasses QA, Circus Street and Cloud Academy. Sarah is passionate about creating a business that is thriving creatively, financially, and culturally. Sarah's priority is driving the businesses exponential growth and global expansion without sacrificing the people-focused, award-winning culture of which the business is exceptionally proud. Previously, Sarah was President of Circus Street, joining the company in 2016.

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Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.

Sarah Gilchriest - June 2, 2025

Thought leadership

Building a more diverse marketing team: The importance of upskilling

Dive into the benefits of upskilling for a diverse, innovative marketing team. Discover how training can reshape workplace dynamics and drive success.

Sarah Gilchriest - September 13, 2023

Must read

FeaturesJune 18, 2025

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

FeaturesJune 17, 2025

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.