Sam Bettis

Sam is a Customer Engagement Director with a decade of expertise in sculpting the future of engagement for B2B and B2C clients. With a rich history in content creation and digital innovation, Sam has a deep understanding of how to leverage data, insights and customer relationship management to craft messaging that resonates. Sam combines a mastery of social and digital experiences with a forward-thinking approach to stay ahead of the evolving digital landscape. Their work has not only driven successful campaigns but has also challenged to push B2B client communications strategy to do more.

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Thought leadership

How to prepare for the end of B2B marketing as we know it

B2B marketing is on the precipice of a monumental shift. So, what's coming next? Sam Bettis explains...

Sam Bettis - February 23, 2024

Must read

FeaturesMay 28, 2025

7 emerging trends for the next generation of martech

The next generation of martech isn’t about adding more - it’s about refining, connecting, and getting smarter.

FeaturesMay 27, 2025

Can tool fatigue undermine B2B marketing performance?

Martech investment has skyrocketed in recent years. Yet despite...

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