Sam Bettis

Sam is a Customer Engagement Director with a decade of expertise in sculpting the future of engagement for B2B and B2C clients. With a rich history in content creation and digital innovation, Sam has a deep understanding of how to leverage data, insights and customer relationship management to craft messaging that resonates. Sam combines a mastery of social and digital experiences with a forward-thinking approach to stay ahead of the evolving digital landscape. Their work has not only driven successful campaigns but has also challenged to push B2B client communications strategy to do more.

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Thought leadership

How to prepare for the end of B2B marketing as we know it

B2B marketing is on the precipice of a monumental shift. So, what's coming next? Sam Bettis explains...

Sam Bettis - February 23, 2024

Must read

FeaturesJune 24, 2025

7 underrated lead generation tactics that still deliver in 2025

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.

Case studiesJune 24, 2025

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.

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Sales, marketing & business skills courses and training
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