Ryan Welmans is the founder and CEO of Sopro, an award-winning email prospecting business that enhances B2B sales engagement through the use of technology and specialist social reach expertise.
While summer can cause a slump in sales due to holidays and fewer leads, sales and marketing teams can utilize this time to improve results through strategies such as scoring leads, experimenting with outreach approaches, encouraging referrals, focusing on upselling, refreshing sales content, and ensuring the team stays proactive, thereby transforming a potential downturn into a thriving season.