Rory Lynch

https://gateleyplc.com/people/rory-lynch/

Rory Lynch is a legal director at Gateley. He specialises in media litigation, particularly reputation management and protection, defamation and privacy. Heading up Gateley’s reputation management team, he acts for corporates, politicians, musicians, sportspeople, actors, and ultra-high-net-worth individuals, families and royal houses. Earlier this year, he was named a recommended reputation and privacy lawyer in the 2023 Spear’s Reputation Index.

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Thought leadership

In too deep: Maintaining ownership of your brand in the age of deepfakes and AI

This article discusses the rise of deepfake technology, its potential implications for brands and individuals, the various forms of deepfakes, the legal challenges surrounding them, and the importance of proactive reputation management to mitigate risks.

Rory Lynch - July 11, 2023

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