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Roger Jackson

Roger Jackson is an experienced marketing enthusiast and natural entrepreneur, having enjoyed a corporate career in sales and marketing with Unilever, United Biscuits and Kraft Foods before going independent. Roger founded SenseCheck in 2020, quickly establishing it as a trusted platform for unbiased marketing advice.
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Thought leadership

Why even great products need great marketing

In business, we often hear the saying, 'If you build it, they will come'. But the reality is far more complex.
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Thought leadership

How behavioural science can help brands build better marketing strategies

Understanding consumer behaviour in greater depth has become crucial for marketers today...
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Thought leadership

Four barriers to effective marketing Feedback – and what you can do about them

Feedback in marketing is fundamental - and it can be the difference between campaign success or failure...
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Features

Ad fatigue: Is It Really the Problem You Think It Is?

The term "ad fatigue" has become a common refrain in marketing discussions. But is it real?
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Thought leadership

Marketers: It’s time to turn the mirror back on yourselves

We are all biased, and this isn’t a good thing for marketers. So what can be done?
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Features

The Biggest Marketing Mistakes to Avoid as a Small Business

Avoiding common marketing mistakes can make all the difference, writes Roger Jackson.
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Features

The rise of the ‘lone marketer’ – why external feedback is crucial to in-house success

Marketing managers rate their career happiness quite low. What can be done?
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Must read

Features

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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