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Roger Jackson

Roger Jackson is an experienced marketing enthusiast and natural entrepreneur, having enjoyed a corporate career in sales and marketing with Unilever, United Biscuits and Kraft Foods before going independent. Roger founded SenseCheck in 2020, quickly establishing it as a trusted platform for unbiased marketing advice.
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Thought leadership

Why even great products need great marketing

In business, we often hear the saying, 'If you build it, they will come'. But the reality is far more complex.
Roger Jackson -
Thought leadership

How behavioural science can help brands build better marketing strategies

Understanding consumer behaviour in greater depth has become crucial for marketers today...
Roger Jackson -
Thought leadership

Four barriers to effective marketing Feedback – and what you can do about them

Feedback in marketing is fundamental - and it can be the difference between campaign success or failure...
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Features

Ad fatigue: Is It Really the Problem You Think It Is?

The term "ad fatigue" has become a common refrain in marketing discussions. But is it real?
Roger Jackson -
Thought leadership

Marketers: It’s time to turn the mirror back on yourselves

We are all biased, and this isn’t a good thing for marketers. So what can be done?
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Features

The Biggest Marketing Mistakes to Avoid as a Small Business

Avoiding common marketing mistakes can make all the difference, writes Roger Jackson.
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Features

The rise of the ‘lone marketer’ – why external feedback is crucial to in-house success

Marketing managers rate their career happiness quite low. What can be done?
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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