Rana Sidahmed

Rana Sidahmed leads the global marketing strategy for the Apparel Division at Avery Dennison, a $2 billion division operating across six continents. Based in New York, she oversees the creative direction for all marketing executions that showcase Avery Dennison's apparel products and solutions. Rana is a passionate advocate of authenticity in marketing and celebrating the human angle in brand storytelling. She believes in inspiring and resonating with customers through best practice B2B marketing. Rana approaches marketing with ingenuity, ensuring apparel industry sustainability is at the forefront. She helps accelerate the industry's transition to a circular fashion system. Rana previously held creative leadership roles at major apparel brands including Levi's, Nike, and Abercrombie & Fitch. She is proud of her Egyptian heritage. As a top female executive, Rana champions diversity in leadership and believes in mentoring and empathy to help people excel. She has degrees in graphic design and business for social impact and sustainability.