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Michael Ryan

Michael Ryan is CEO and director of award-winning digital marketing agency, Ink Digital. With more than 10 years' experience working in SEO, Michael founded Ink Digital in 2019 and has grown it vastly since. Growing up in Essex, he went into SEO immediately after leaving education. He worked agency side as well as brand side, doing SEO for a travel agency, and discovered a gap in the market for SEO consultants which inspired him to launch his own venture.
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Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
Michael Ryan -
Thought leadership

How will digital marketing evolve in 2025?

Digital marketing underwent yet another year of transformation in 2024. Now we've settled back into our working routines, what awaits us in 2025?
Michael Ryan -
Thought leadership

How insurance companies can take advantage of digital marketing to meet the changing expectations of policyholders

In the rapidly evolving landscape of insurance, digital marketing has become a pivotal tool for engaging with policyholders.
Michael Ryan -
Thought leadership

Digital is shaping the future of insurance marketing – here’s how to avoid being left behind

Industries have to constantly evolve to adapt; one sector feeling this transformation profoundly is the insurance industry.
Michael Ryan -
Thought leadership

How AI and VR are revolutionising marketing in the travel industry

The travel industry is at the height of transformation, thanks to Advancements in AI and VR technology...
Michael Ryan -
Thought leadership

How travel operators can adapt digital marketing strategy to keep pace with changing consumer demand

Technology has completely changed how businesses operate, and the travel industry is no exception.
Michael Ryan -
Thought leadership

How travel companies can leverage data to maximise the impact of their search campaigns

Going online is people’s preferred method of booking their holidays. So how can that be leveraged for marketing?
Michael Ryan -

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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