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Michael Ryan

Michael Ryan is CEO and director of award-winning digital marketing agency, Ink Digital. With more than 10 years' experience working in SEO, Michael founded Ink Digital in 2019 and has grown it vastly since. Growing up in Essex, he went into SEO immediately after leaving education. He worked agency side as well as brand side, doing SEO for a travel agency, and discovered a gap in the market for SEO consultants which inspired him to launch his own venture.
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Thought leadership

How will digital marketing evolve in 2025?

Digital marketing underwent yet another year of transformation in 2024. Now we've settled back into our working routines, what awaits us in 2025?
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Thought leadership

How insurance companies can take advantage of digital marketing to meet the changing expectations of policyholders

In the rapidly evolving landscape of insurance, digital marketing has become a pivotal tool for engaging with policyholders.
Michael Ryan -
Thought leadership

Digital is shaping the future of insurance marketing – here’s how to avoid being left behind

Industries have to constantly evolve to adapt; one sector feeling this transformation profoundly is the insurance industry.
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Thought leadership

How AI and VR are revolutionising marketing in the travel industry

The travel industry is at the height of transformation, thanks to Advancements in AI and VR technology...
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Thought leadership

How travel operators can adapt digital marketing strategy to keep pace with changing consumer demand

Technology has completely changed how businesses operate, and the travel industry is no exception.
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Thought leadership

How travel companies can leverage data to maximise the impact of their search campaigns

Going online is people’s preferred method of booking their holidays. So how can that be leveraged for marketing?
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Must read

Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
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