Michael Maas

Michael Maas leads Sprinklr sales in Europe. His priorities are business growth through direct sales, accelerating existing opportunities across top European brands, and expanding the recently relaunched unified partner program. Previously, Mr. Maas served as Vice President for EMEA North at ServiceNow where he led robust growth in both direct and channel sales for the Benelux & Nordics, UK & Ireland, and Central Europe. Mr. Maas' 25-year career includes leadership roles with organizations like VERITAS, Symantec, EMC, Good Technology, and BlackBerry.

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Thought leadership

How to win marketing gold during the summer of sport

Summer 2024 is, without a doubt, the summer of sport. What does this mean for marketing?

Michael Maas - August 23, 2024

Must read

FeaturesJuly 3, 2025

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

FeaturesJuly 2, 2025

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...

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