Michael Maas

Michael Maas leads Sprinklr sales in Europe. His priorities are business growth through direct sales, accelerating existing opportunities across top European brands, and expanding the recently relaunched unified partner program. Previously, Mr. Maas served as Vice President for EMEA North at ServiceNow where he led robust growth in both direct and channel sales for the Benelux & Nordics, UK & Ireland, and Central Europe. Mr. Maas' 25-year career includes leadership roles with organizations like VERITAS, Symantec, EMC, Good Technology, and BlackBerry.

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Thought leadership

How to win marketing gold during the summer of sport

Summer 2024 is, without a doubt, the summer of sport. What does this mean for marketing?

Michael Maas - August 23, 2024

Must read

FeaturesAugust 27, 2025

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.

FeaturesAugust 26, 2025

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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