Michael Maas

Michael Maas leads Sprinklr sales in Europe. His priorities are business growth through direct sales, accelerating existing opportunities across top European brands, and expanding the recently relaunched unified partner program. Previously, Mr. Maas served as Vice President for EMEA North at ServiceNow where he led robust growth in both direct and channel sales for the Benelux & Nordics, UK & Ireland, and Central Europe. Mr. Maas' 25-year career includes leadership roles with organizations like VERITAS, Symantec, EMC, Good Technology, and BlackBerry.

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Thought leadership

How to win marketing gold during the summer of sport

Summer 2024 is, without a doubt, the summer of sport. What does this mean for marketing?

Michael Maas - August 23, 2024

Must read

Case studiesApril 11, 2025

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.

FeaturesApril 9, 2025

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.

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Sales, marketing & business skills courses and training
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