Michael Maas

Michael Maas leads Sprinklr sales in Europe. His priorities are business growth through direct sales, accelerating existing opportunities across top European brands, and expanding the recently relaunched unified partner program. Previously, Mr. Maas served as Vice President for EMEA North at ServiceNow where he led robust growth in both direct and channel sales for the Benelux & Nordics, UK & Ireland, and Central Europe. Mr. Maas' 25-year career includes leadership roles with organizations like VERITAS, Symantec, EMC, Good Technology, and BlackBerry.

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Thought leadership

How to win marketing gold during the summer of sport

Summer 2024 is, without a doubt, the summer of sport. What does this mean for marketing?

Michael Maas - August 23, 2024

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Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

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Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense

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